EAN UNIVERSITY
Since 1968
University of Entrepreneurs
GUIDELINE # 2
ACTIVITY #1
PAGE 37
EXERCISE A
1 Subsidiary —– e) a company which is at least half-owned by another company
2 Factory/plant ——– h) a large building or group of buildings where goods are made (using machinery)
3 Call center ——-— a) an office where people answer questions and make sales over the phone
4 Service center ——–– d) a place where faulty products are mended
5 Headquarters ———-– f) the main office or building of a company
6 Distribution center ——– b) A building from which goods or supplies are sent to factories, shops and customers
7 Warehouse ———–- g) a building for storing goods in large quantities
8 Outlet ————— c) a place through which products are sold
EXERCISE B
* Stock levels have been low for two weeks now.—-> Warehouse
* Why do we always have to check with the pairing company before making decisions? ——–> Subsidiary
* Yes, that’s fine. If you could just hold on a minute, I’ll need to transfer you to a supervisor ——–> Call Center
* We need to deliver this consignment on Friday.—————> Distribution Center
* The production line is operating at full capacity.—————–> Factory / plant
* Can you e-mail head office as soon as possible and find out about the designs for the new window displays.——————> Headquarters
* I am afraid all our engineers are out working on repairs at the moment.—————> Service Center
PAGE 38-39
SUCCES CAN BY A GAME WITH MANY PLAYERS
BY SARAH MURRAY
EXERCISE A
According with paragraph 1, I think that the best definition for PERKS is:
a)happiness and confidence in the workplace
EXERCISE B
4- the Google’s objective is to make its workplace feel fun.
5-Intellectual challenge and interesting of staff
6-intellectual activity and independence as a policy
7-Have goals clear and keep the learning
EXERCISE C
1 Google promotes the idea of staff getting together.
………………………………………………….True
2 Every month, managers get money to build teamwork or reward staff.
…………………………False
3 Ninety per cent of Google Italy workers thought it was a friendly place to work
………………False
4 The furniture in Google offices is different to that in most offices.
………………………………….True
5 The work is challenging, and you need a university degree to work there
……………………….True
6 Employees know what their objectives are and have the freedom to achieve them
…………..True
7 Employees have the opportunity to listen to well-known or important authors.
………………….True
PAGE 40
EXERCISE A
Which four areas does 8002 & Co look at when analysing a company's organisation?
1-Formal organization
2-The decision rights
3-The information flows
4-The incentives
EXERCISE B
1 What do you need to answer on the website orgdna.com?
They have a survey tool
2 What are your answers compared to?
They compare the answer with foty thousand other executives
3 What can the comparison recognise?
we can recognize patterns
4 How does Booz & Co analyse a company in more depth?
They organise workshops with all executives into particular aspects
EXERCISE C
1 How was the American company organised?
The global american company was organised by function
2 What did Manufacturing and Marketing do?
manufacturing had responsibility for all the plants around the world, marketing all the brands in every country
3 What was the company not very good at?
at responding to the local markets.
4 How did the consultants want to change the organisation?
They want to move the geographically organization.
EXERCISE D
We did a lot of looking at how the business . operated .’ . where products were. made. . . . . where they were . .shipped…..J . how competitors were .organised. .• . And we also had to spend a lot of time thinking about whether we needed ….regional ..organization. . : or whether every single business unit would report back to the . . . . headquarters . . er in the US.
PAGE 41
EXERCISE A
Track 27- d)Greeting someone and talking about the past / changes
Track 28 – c) Introducing yourself and giving information about your company
Track 29 – b) Introducing another person
EXERCISE B
1) Which of these expressions do you hear?
a) Nice to see you again.: ok ………………………… e) I changed my job last year.:ok
b) Fine. thanks. :ok …………………………………….. d) How about you? :ok
f) I’m in banking now.:ok
2) Who is Head of Marketing? - Alex
3) Who now works in Finance? - Maria
EXERCISE C
Bob Danvers
Company ...........
Activity ...............
Karin Schmidt
Company ............
Activity ...............
EXERCISE D
Bob : Well, we're basically an Outsourcing ' business. We supply companies and organisations with various services including IT, office equipment ', travel and even cleaning services.
Karin : I see. And is it a new company?
Bob : No, we're well established. The company was founded.' in the mid-1980s, and we've been growing rapidly ever since. It's organised into four .......... We have over 7,000 employees ' ; we've got our headquarters' in London and office ' in New York, Cape Town and Sydney - so we're pretty big.
ACTIVITY # 2
PAGE 44
EXCERCISE A
Newspapers are one example of an advertising medium. Can you think of others?
Radio, Internet, Tv, Press.
EXCERCISE B
Look at these words. Label each word 1 for 'advertising media', 2 for'methods of advertising' or 3 for 'verbs to do with advertising'.
Advertorials ........................ 2 Endorse ......................... 2 Point-of-sale ................... 1
Sponsor ............................... 3 banner ads ................... 2 Exhibitions ...................... 1
pop-ups ............................... 1 sponsorship ................. 2 billboards (AmE)/ ........... 1
free samples ...................... 2 posters .......................... 2 Target .............................. 2
hoardings (BrE) ................. 1 Internet ........................ 1 press ............................... 1
television .......................... 1 cinema .......................... 1 leaflets/flyers ..................1
product placement ........... 2 viral advertising .......... 2 commercials ...................2
Outdoor advertising ......... 2 radio .............................. 1 communicate ................ 3
Place .................................. 3 Run .............................. 3
EXCERCISE D
Which of the methods do you connect to which media?
EXAMPLE:
Television - commercials
-
internet - viral advertising
-
point fo sale - free samples
-
Exhibitions - endorse
-
outdoor advertising - leaftles / flyers
-
press - banner ads
-
cinema - product placement
-
pop pus - billboards
-
radio - comunicate
EXCERCISE E
Choose the most suitable words to complete these sentences_
1 A lot of cosmetics companies give away free samples so that customers can try the product before they buy.
2 Advertising companies spend a lot of money on creating clever slogans that are short and memorable, such as the message for Nike: 'Just do it'.
3 Celebrity endorsement is a technique that is very popular in advertising at the moment.
4 If news about a product comes to you by word of the press the Internet, someone tells you about it rather than you seeing an advert.
5 Many companies use post and electronic mailshots because they can target a particular group of consumers all at the same time.
PAGE 48
EXCERCISE A
A publicity stunt ---------------------------- This is a singular countable noun
A team of skydivers --------------------------- This is a singular countable noun
An entire 3 minute 20 second break -------- For introduce new information
A live skydiving jump ------------------------- Use a before of consonants
EXCERCISE B
In the first two paragraphs of the article, which specific examples of the following are referred to?
-
A live advertising
EXCERCISE C
-
The Knowledge of advertising code of practice is vital to those wishing to work in the advertising industry.
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We want to film a TV commercial in Russia.
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The 'Think small' Volkswagen Beetle advert was one of most successful advertising campaigns of 20th century.
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The Four major brands - AOL, Yahoo!, Freeserve and BT - all achieve awareness of over 40% amongst UK adult population.
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The Next year, I am going to work for an advertising agency in USA.