Engineer Entrepreneur (Third Stage of Project)
CULTURAL PROBLEMS THE COMPANY HAS FACED IN RODER TO GET INTO FOREIGN MARKET
Google is a company that has made great contributions to the development of the societies where it is today but also large the main obstacles of which is the business model that includes policies against commercial and economic development of the countries where I come.
Examples are fines imposed by the European Union and the constant discussions generated against the achievements that have google services and recognition of copyright.
HOW THE COMPANY HAS DEALT WITH THE CULTURAL SHOCK OF ITS STAFF OR COMPANY MEMBERS
As for the personnel management model, Google has managed global policy healthy working environments for their employees what always motivated to excellent professional profiles that contract, which makes working in google is a reason for satisfaction and allow themselves to be tolerant of handling different cultural positions
KIND OF EMPLOYEES THE COMPANY HIRES IN ORDER TO FULLFILL THEIR VACANCIES
For example, Google bets on intelligent staff with skills and sense of belonging.
All staff should know and understand the Google Culture inside of company.
Google have not in account results obtained in the university, because they think that the abilities are differents y those registers not ensure a good performance inside of company. For this reason the personal that works there is very able and with quite imagination.
Google have more of 70 offices in 40 countries around of the world. Each office is totally different but all share the same culture of google.
The next article explain of best way the kinds of staff that Google hire:
“ The people are what really make Google the company that it is. We hire smart and determined people, and we put the capacity for work experience. Although Googlers share our goals and expectations about the company, we come from various professional fields and between all speak dozens of languages, and we represent a global audience for that work. And outside of work, Googlers have hobbies as diverse as cycling, beekeeping, Frisbee or foxtrot.
We strive to maintain the open culture that usually occurs at the beginning of a company, when everyone contributes in a practical way and feel comfortable sharing ideas and opinions. Googlers do not hesitate to ask questions on any matter of the company directly to Larry, Sergey and other executives at both meetings Friday (TGIF) and email or cafeteria. Our offices and cafes are designed to promote interaction between Googlers and promote labor talks and games ”
Taken of https://www.google.com/intl/en/about/company/facts/culture/
TRADE AND INVESTMENT POLICIES THIS COMPANY HAS TO TRADE WITH FOREIGN MARKET
If the trademark owner files a claim against Google over the use of your trademark in AdWords ads, Google will investigate the situation and may enforce specific restrictions on the use of that trademark in AdWords text ads.
There are several factors that determine whether you can use trademarks in AdWords text ads. According to the factors described below, these policies apply only to trademarked terms if the owner has a valid claim against Google and asks that the use of these terms is limited in ad campaigns for Google.
Trademarked terms used in the ad text
Google will investigate the situation and may restrict the use of a trademark in the ad text. No results may be published using trademarks restricted ad text. This policy applies worldwide.
Exceptions: Here are some cases in which the policy for the ad text does not apply in the manner described above:
Advertising campaigns targeting Australia, Canada, United States, Ireland, New Zealand or the United Kingdom may use a trademark in the ad text if the ad meets our policy for resellers and informational sites.
When it is possible to publish these ads in these regions:
Dealers:
The main purpose of the landing page of the ad is to sell (or clearly facilitate the sale) of goods or services related to the trademark term.
The main purpose of the landing page of the ad is to sell (or clearly facilitate the sale) of components, parts or compatible products relating to the goods or services of the trademark.
The product or service must be the main element of the ad's landing page. The landing page must clearly offer a way to purchase products or services or commercial information display such products or services.
Informational sites:
The main purpose of the landing page of the ad is to provide informative details about the goods or services corresponding to the trademark term.
The product or service must be the main element of the ad's landing page.
When it is not possible to publish these ads in these regions:
The following results cannot be published:
Ads that do not lead to a landing page which clearly facilitates the sale of (i) goods and services corresponding to the trademark; or (ii) parts and components related to the goods and services corresponding to the trademark.
Ads using trademarked terms competitively, including ads with a landing page that sells or facilitates the sale of goods or services of a competitor owns the trademark.
Ads that do not lead users to a landing page that provides substantive information about the goods and services corresponding to the trademark.
This policy only applies to ads in campaigns targeting Australia, Canada, United States, Ireland, New Zealand or the United Kingdom published in google.com.au, google.ca, google.com, google.ie, google .co.nz, google.co.uk or the Google Display Network.
For more information, see the frequently asked questions about our policy for resellers and informational sites.
If authorized, advertisers can use a trademarked term in the ad text. This means that the owner of the trademark Google sent a form to authorize a particular term is used in the account of a specific advertiser.
The trademark owner (or the contact listed on the trademark complaint) can provide to Google a license to allow certain AdWords accounts using the trademark in ad campaigns. Here are some important facts about authorizations:
Who needs authorization?
All AdWords advertisers wishing to use a trademark after a complaint was filed, and that includes the same owners of the trademarks, affiliates and official partners, regional offices, franchisees and affiliates. Trademark owners may allow advertisers (and even themselves, if they have an AdWords account) in your claim form or on a separate authorization form.
Permission is granted to individual AdWords accounts, so the owner of the trademark must enter the client ID for each account you want to authorize AdWords. The authorizations of all the numbers of the main accounts (MCC) will extend automatically to the child accounts.
The process
For advertisers: If you authorize your account, Contact the owner of the trademark and ask them to fill out the form below. If you are unsure who to contact, ask for contact information and help you locate the owner of the trademark. Google cannot process the authorization for you.
For trademark owners: use this authorization form to request authorization of an AdWords account.
Only the official owner of the trademark or the contact person listed on the trademark complaint may authorize the use of your trademark. We cannot accept requests from regional branches or subsidiaries of the business owner, except that the brand has previously designated.
We can prohibit or allow the use of a particular term by an advertiser. Therefore, we cannot accept requests for authorization with conditions that include an expiration or limitations on the use of the term in specific contexts.
The trademark owner may change or rescind the authorization at any time.
You can use the term as a registered trademark in the ad text if you meet any of these conditions:
Ad text uses the term descriptively with their usual meaning and makes no reference to the trademark, the announcement does not refer to the goods or services corresponding to the trademarked term
